How it works

The Technology Behind the Results

Understand how CodeMapr captures, validates, and converts permissioned website traffic into trackable offline follow-up.

  1. 01Capture
  2. 02Validate
  3. 03Deploy
  4. 04Measure
  5. 05Access
  1. 01 Capture

    Permission-Based Location Signal

    CodeMapr begins only when a visitor clicks Allow on the browser’s own location prompt. Visitors who click Block are never captured. Allowing location gives a far more precise signal than IP-based estimates.

    • Permissioned GPS coordinates
    • Analytics and campaign context
    • Lightweight, asynchronous implementation
  2. 02 Validate

    Address Hygiene and Verification

    The location signal is translated into a street address, then checked for postal quality, deliverability, audience fit, and duplicate records before entering a campaign.

    • AccuZIP address validation
    • Residential and deliverability filtering
    • Trade-area and duplicate controls
  3. 03 Deploy

    Timely Direct Mail Follow-Up

    Once the audience and creative are ready, approved records move into production. A typical campaign is designed to reach the mailbox within days of the original website visit.

    • Campaign-ready postcard creative
    • Automated production workflow
    • Typical 3 to 5 day arrival window
  4. 04 Measure

    Holdout-Based Attribution

    A portion of the eligible audience is withheld from mailing. Comparing that group with mailed households helps isolate incremental response instead of crediting every later purchase to the campaign.

    • Configurable holdout group
    • Matchback and response analysis
    • Incremental lift reporting
  5. 05 Access

    Campaign Data You Can Use

    Reporting can connect address-level campaign activity with source context, mail timing, and matched outcomes. Data access and integrations are configured around each implementation.

    • Campaign performance reporting
    • Data export options
    • Integration planning for your stack

Typical deployment

From Visit to Mailbox in Days

Timing begins after implementation, audience rules, and campaign creative are approved. Production and postal conditions can affect delivery.

  1. Day 0

    A visitor grants permission and an eligible location signal is captured.

  2. Day 1

    The address is validated, filtered, and prepared for the campaign queue.

  3. Days 1–2

    Approved creative enters print and mailing production.

  4. Days 3–5

    The postcard typically reaches the household, subject to postal conditions.

Privacy by design

First-Party, Permission-Based Data

Every address starts with a visitor to your own website clicking Allow on the browser’s location prompt. No website can skip that prompt, and a visitor who clicks Block sends nothing.

  • Used only for your campaigns, kept separate from every other business’s data
  • Never sold, and never combined with purchased lists or data brokers
  • No names collected, and no tracking across other websites

Read the Privacy Policy.

See it in action

Map the Process to Your Website Traffic

A consultation can help define your audience rules, campaign timing, and measurement plan.

Request a Consultation