Website Visitor Identification + Direct Mail

Turn Website Visitors Into Customers

Reach permissioned website visitors at verified household addresses with timely direct mail while they’re still deciding.

Permission-based capture

Nothing is captured until the visitor clicks Allow on the browser’s location prompt.

95%+ deliverability

The supplied benchmark follows AccuZIP validation.

Delivered within days

Validated audiences can move from visit to a coordinated mail drop quickly.

Holdout-tested results

Results are compared with a group that receives no mail.

The opportunity

97% of Website Visitors Leave Without Converting

You’re already paying to bring homeowners to your website through search, social, and other channels. When they leave without calling or completing a form, that investment leaves with them.

CodeMapr identifies verified household addresses from permissioned visits, then reaches qualified prospects with timely direct mail while they’re still deciding.

CodeMapr campaign performance dashboard displayed on an office monitor

How it works

From Visit to Mailbox in Four Steps

A focused workflow moves from consent to validation, deployment, and measurement.

  1. 01

    The visitor gives permission

    The visitor clicks Allow on the browser’s location prompt. Visitors who click Block are never captured.

  2. 02

    The address is verified

    Address hygiene and AccuZIP validation prepare the record for responsible mail deployment.

  3. 03

    Direct mail launches

    A coordinated direct mail piece reaches the prospect while the purchase decision is still active.

  4. 04

    Results are measured

    A holdout group helps isolate incremental response and revenue from the campaign.

Measured example

One Campaign. Three Numbers That Matter

These figures describe one campaign example. They are not a promise of results for every business or campaign.

+260% Response lift
$96,369 Incremental revenue
2% Marketing cost as a share of lift revenue

Why it matters

A Second Chance at the Shoppers You Already Paid to Attract

01

Recover high-intent traffic

Create a relevant follow-up path for permissioned visitors who leave before submitting a form or making a purchase.

02

Connect channels around intent

Use recent digital interest to make offline outreach more timely and focused.

03

Measure incremental impact

Holdout testing separates campaign lift from purchases that may have happened anyway.

Industries

Built for Local, High-Consideration Purchases

A strong fit starts with local reach, meaningful website intent, and enough consideration time for direct mail to influence the decision.

Furniture retail

Reconnect with local shoppers comparing considered, higher-value purchases across visits.

Remodeling

Follow up with permissioned homeowners researching projects that often involve a longer decision cycle.

HVAC and home services

Stay visible when local households are evaluating urgent or planned service needs.

Common questions

Understand the Process Before You Launch

Get clear answers about permission, address verification, delivery timing, measurement, and fit.

View All FAQs

Start with your traffic

See What CodeMapr Could Do With the Traffic You Already Have

Request a Consultation